Frontier Superpages, SuperpagesDirect and SuperpagesMobile are going almost completely mobile and interactive, it was reported recently. SuperMedia is an advertising agency in the United States that specializes in advertising for small to medium-sized businesses. What is unique about SuperMedia is that their focus is on results and cost-effectiveness. Hence, the target market being small to medium-sizes corporations. They are well-known for many of their direct mail, internet and mobile advertising solutions.

In an effort to expand their reach, they have decided to introduce yet another advertising option for advertisers...QR Codes.

Those who do not know what QR codes are, don't worry, you are not alone. Many Americans like yourself is still lagging behind.

QR Codes gives smart phone users access to instant information, online media or text details via their smart phone. Yes, you would need to be using a smart phone like a Blackberry or iPhone. Seeing someone pulling out their mobile phone to scan a QR Code in Japan is as common as seeing someone take the subway while sipping on a Starbucks cup in Manhattan.

According to some reports, this is the first for the industry hence, we have to give them two thumbs-up for embracing this new technology despite conservative outlook. They continue to bravely innovate, seeing the limitless potential in QR Code technology, hence, clearly distinguishing themselves from their competitors.

By introducing this new feature, SuperMedia is essentially reaching out to consumers who are not using the internet-based superpages.com, widening their reach to further new markets.

SuperMedia intends to print QR Codes on the cover of their printed directories which brings consumers to a page where they can download the SuperpagesMobile application for free. In individual advertisements inside the directory, there will be other QR Codes to access which prompts the user to register for the SuperGuarantee program. With the program, consumers will get access to coupons for stuff they wish to purchase from the advertisers.

Although a shorter process would have been much preferred, it seems that the move to encourage consumers to download separate programs is to ensure a direct connection between the consumers and SuperMedia.

Just a note, though,that the long process might prove to be a deterrent for the hurried consumer.

Well, let's see where this will take us, then.