No sooner have Samsung announced its intention to preload all their latest mobile phone models with a ready-to-use QR Code scanner, LG follows suit. Samsung announced their intention late 2008, and it was rather apparent that LG will follow the same track. In fact, in a couple of years, we're pretty sure most mobile phone manufacturers will do the same thing except for the fact that both are South Korean based companies and it shows how competitive the people are in that corner of the Asian region. Anyway, soon, when you purchase an LG mobile phone, it will delight you to no end to find that it is already preloaded with ScanLife's 2D barcode application.

Despite having a rather late start in the mobile phone manufacturing and marketing industry, LG shows energetic aggressiveness in bending to the consumers' needs. It is now the third largest mobile phone manufacturer in the world, believe it or not. ScanLife's 2D barcode reader can read EZCode, DataMatrix and also the QR Code. There have been questions about whether ScanLife is going to include Microsoft's new follow-up to the 2D barcode fad called Microsoft Tag, but at the point of writing this article, no news of that.

Scanbuy, the company behind ScanLife, is a global leader as far as providing mobile marketing answers to big brand names. The significance of their growth is attributable to the significant acceptance of their camera phone solutions, like the 2D barcode scanner application, that provides a bridge between the real world and the online one.

Apparently, ScanLife is popular amongst many big brand names because it's easy to use, in fact, ScanLife is supported by many companies around the globe. They've clients in France, Denmark, Spain, United States, Mexico and more. ScanLife is over the moon about their new agreement with LG mobile phone division and sees it as a turning point for the 2D barcode technology. Now, subscribers from all over the world using LG mobile phone will be able to scan many different types of 2D barcodes and QR Codes with their LG phones.

This technology is and will continue to be used to bring online content to people from all walks of life who are on the go. Marketers and advertisers are keeping a close tab on every movement related to this industry because it is, definitely, an opening of a door that no one knew was there in the first place.

In the future, the 100 million mobile phones sold all over the world will come preloaded with ScanLife 2D barcode reader.