Internet marketing is no longer a new thing and it seems as though many big brands, if they know what’s good for them, are already on the bandwagon. Now, with a new twist in this methodology, we’re just mildly surprise that it took the Internet Advertising Bureau this long to do a market research on mobile marketing.

How many of you have bought a home, sold or tried to sell a home before? Do you know how many real estate agents can tell you how impossibly difficult it can be to find a buyer for a home because sometimes, after countless visits and discussions between seller and potential buyers, it can take months and sometimes years! The thing with selling a home is that the process is incredibly tedious running to the home with the buyer time and time again, describing in great detail the benefits of the home and negotiating the price or discount.

The truth is that more and more people will find living without their mobile phones impossible and leaving the house without the cell phone is a decent reason to panic. With the advent of newer and more sophisticated phones in the market today, the cell phone has become more than just a way for people to talk to each other when they’re apart. They can send text messages to each other too but that’s not a new revelation at all.

If QR Codes can be placed on a scarf and a handbag, why noton a Lego set, right? Right.

www.mytoys.de recently ran advertisement campaigns with QR Codes and guess what? They ran it using Lego sets which were placed all over on billboards….real Lego sets, mind you. The campaign was invented and ran by Lukas Lindemann Rosinski in Germany and it recently snagged an award for its inventiveness too.

Since QR Codes can contain much more information (apart from just links to mobile websites), the uses of QR Codes is virtually limitless. Seen in this case, Japanese have creative a way to help lost children too….or at least, help strangers identify kids sauntering around (or crying) in malls.