If you are looking for app ideas, maybe all you have to do is to take a look at your website. What kind of functionality could you offer your customers in an app? What features could you give your app that would help extend your website's usability?

Take a look at how these apps complement the websites for which they are connected.

Blah. Bland. Ugly. Blech.

Even

 the most ardent QR code supporters would agree that QR codes, being black and white, pixilated and cubic, are not really attractive to the eyes.

But more than anything else, your QR codes could easily be made more visually appealing or prettier and most importantly, it could bolster your brand.

With more and more people owning smartphones, it is almost imperative for businesses to have a mobile version of their site. Think that it's not just for those using the same website they optimized for desktop users, but also for those who are accessing the page using their mobile devices.

So if you are trying to come up with a mobile design, why not whip out your smartphones and check out these sites. They might provide you with the right inspiration!

QR codes are literally everywhere and brand are trying to use them for their respective marketing campaigns. The advantages are obvious, but it seems that not every marketer plans ahead and so they make mistakes. Embarrassing ones at that.

Way back in July, Red Bull came up with a QR code campaign. The company placed ad posters on bus shelters and in the subway. 

While we can say that quick response codes are sprouting like mushrooms, especially in commercialized areas, and that more and more people are getting familiar with these codes, we can also say that there’s still an apparent lack of adoption.

True, various studies have found an increase in the numbers, as far as application and scans are concerned. But these numbers are rather insignificant, particularly if you look at them in terms of general populations. People who scan QR codes and businesses who apply them in their marketing campaigns still make up the minority.

New York Times subscribers woke up Wednesday to find an email from the New York Times, asking them to reconsider their cancellation of their subscription to the printed edition. If the did, they can take advantage of a 50% discount for the first four months.

The thing is, for more than eight million people, it was a very confusing email. It is either that they did not cancel their subscriptions or they were not subscribers at all. The New York Times itself acknowledged the mistake, saying that the e-mail was meant for only 300 of their subscribers, but it was instead sent to more than 8.6 million people.

No one can deny it – technology is amazing and we, here at BeQRious, love it when companies and brand names start embracing it on a large scale…just like how the City of Chicago of Emergency Management and Communication saw how useful the codes could be and launched the first large scale emergency information site…together with plans to place QR Codes leading to the website. The QR Codes created will be placed at strategic public places so that residents to access emergency information quickly and on-the-go. 

The QR Codes leads residents to a website whereby they can keep the authorities and interested parties up-to-date in cases of emergencies whereby people needed to take immediate action. 

In an age where websites are increasingly being viewed on mobile phones, tablets, and other mobile devices, it is very vital to have a mobile version for your site.

But if you think that just using your current desktop-based website for your mobile site would do, then you are wrong. Even with smartphones and tablets becoming more and more powerful, you should still make sure that your mobile site displays properly on any mobile device screen.

Why is this very important?